Significant assets on the Internet alone comes from again sales to
the aforementioned people, for which you charge a continuing
relationship, which in about-face requires a commitment list. To get
humans to assurance up for your commitment list, you accept to accord
them something. Offering chargeless mini-courses in your specialty is
one of the easiest means to get humans to accord you their email
addresses, to alpha architecture a relationship, and to get them
absorbed in your offerings.
To actualize your chargeless e-learning courses, you accept to accord both with the mechanics and with the content.
First the mechanics: You charge an auto responder to forward out the
acquaint and a web website area you can put the sign-up page (also
alleged the "squeeze page"). You set up a new account at the auto
responder site, get the assurance up form, and put it on your clasp
page. When humans subscribe, you accept the auto responder forward them a
bulletin every few canicule absolute the next lesson. You can put the
assignment in a plain-text e-mail message, but that's rather ugly. You
can put it in an email that looks like a web page, but that makes spam
filters suspicious. To abstain both problems, you can forward a
plain-text e-mail bulletin absolute a greeting and the alpha of the
assignment agreeable and bond to the web page that contains the absolute
lesson.
As for the content, you address it abundant like you wrote essays in top
school. It's easiest if you lay it out on a area of paper: Alpha by
autograph your affair in the centermost of the page. You beleaguer it
with subtopics -- you alone charge maybe bisected a dozen subtopics,
accord or take, but account a few added capacity than that to accord
yourself a choice. For anniversary subtopic, you account three points.
Anniversary subtopic will be a abstracted lesson. For anniversary
lesson, you address an anterior branch of two or three sentences, a
branch about anniversary point in two or three sentences, and the
cessation of two or three sentences. That adds up to 5 paragraphs and 10
to 15 sentences overall.
The mini advance of advance cannot go into detail. It should be a
valuable, but it should aim for a ample compassionate and acknowledgment
of the accent of the affair rather than the nitty-gritty of how to
accord with it. You save the nitty-gritty for your books and added
courses, and you use the mini advance to advance them. You can reclaim
the acquaint themselves for a advance e-book to action as addition
freebie.
Don't do any determined selling, but don't omit sales entirely.
Accumulate the aboriginal acquaint carefully informational. Maybe by the
third you can advance that they buy a product. By the endure brace of
acquaint you can be suggesting they buy your e-book or assurance up for
your advance or appoint you to allege or consult.
After the advance is over, accumulate in blow with the humans on your
list. Invite them to tele-seminars. Forward them added information.
Accumulate up your relationship.
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