Much More for Much Less: Amazon Mocks Apple's iPad Mini

Almost a anniversary afterwards Apple appear their new products, including the abate adaptation of the iPad, the iPad Mini, Amazon created an ad that mocked the newest accession to the Apple iPad family. The ad appeared on the Amazon home page, badinage at the appearance of the abate Apple tablet.
Amazon launched this ad just afore the aboriginal accumulation of the abate iPad got to the doorsteps of the humans who pre-ordered them. The aboriginal iPad Mini supply will be on November 2. The latest Amazon Kindle Fire HD 7 book computer is currently available. Meanwhile, its 8.9-inch brother will be alien starting November 20. It seems that Amazon is persuading humans to advertise iPads and get the Kindle Fire HD instead of the Apple tablet.
What's in the Ad?
The Amazon ad shows a collapsed allegory amid the new Apple apparatus and the Kindle Fire HD 7. It presents that the former, which costs $329, is too big-ticket for a 7.9-inch affectation with 1024 by 758 pixel resolution at 163 PPI (pixels density). It again promotes the Kindle Fire HD that has a 7-inch affectation with 1280 by 800 pixel resolution at 216 PPI.
Since the Amazon book has the adeptness to play top analogue movies and television shows at 720p HD resolution, because of its bigger display, it seems that the Apple book has no way to go adjoin it aback it cannot affectation them at abounding resolution.
Another point of the Amazon apish ad is that the Amazon book has bifold stereo speakers. The Apple tablet, on the added hand, alone has a address speaker. The ad aswell borrows a adduce from Gizmodo, antagonistic with Apple Chief Executive Tim Cook who said that the book computers abate than the iPad Mini are not acceptable enough. Gizmodo said, as quoted by the ad:
... your (Apple's) 7.9-inch book has far beneath pixels than the aggressive 7-inch tablets! You're abstraction a worse awning in there, charging more, and accusing others of compromise? Ballsy.
So the Kindle Fire HD 7 Is Better?
However, the ad from Amazon does not acknowledgment the complete truth. It seems that Amazon's book computer has all the appearance of the baby Apple tablet, if not more. They did not acknowledgment that the mini iPad is thinner and lighter. The Kindle Fire HD's awning is aswell almost abate than the Apple product. Moreover, the Apple book has two cameras, while the Amazon book alone has the foreground camera. Moreover, the Apple accessory has admission to added than 250,000 apps, while the Kindle Fire HD can alone action a few. With that in mind, you ability aback out of affairs your iPad for an Amazon tablet.
Pundits accept that consumers do not buy a book computer for pixels and anamnesis storage. What humans wish in a book computer is admission to bags of applications in the ecosystem of the company. The appliance ecosystem is conspicuously still getting led by Apple.
In added words, although companies can action the iPad Mini with their tablets' affectation with college resolution, Apple still has the a lot of abounding ecosystem of superior apps.