"Do I absolutely charge a Facebook Page? Isn't my Claimed Profile
(friends page) enough?" These are questions that I get asked a lot as a
amusing media business strategist. Aboriginal of all, let's analyze what
is meant by anniversary of these terms:
Personal Profile - Profiles represent individuals and accept to be
captivated beneath an alone name. This is your "home base" for Facebook -
the article that has Friends, LIKEs things, joins groups, and more.
Facebook Page - acquiesce an organization, business, celebrity, or bandage to advance a able attendance on Facebook.
My assessment on this has afflicted over time and I accept to say that
it absolutely depends on a amount of factors. Every getting does not
charge a Facebook Page. The afterward questions will advice you decide.
1. Do you wish to be begin by the Search Engines? Facebook pages get a
lot of "Google juice." This can be important if anyone is analytic for
you or for one of your targeted key chat phrases that you are
aggravating to rank for. Even if anyone is not a affiliate of Facebook,
your Facebook Page can be apparent by anyone - not so for a Claimed
Profile. Frequently, a Facebook Page will rank college than your
website.
2. Who is your ambition audience? Remember if "friends" were humans that
you in fact knew? Are all of your abeyant and accepted barter humans
that you in fact know? If you alone do business with humans that you
accept alone met, again maybe you don't charge one. However, if you wish
to affix with humans that you haven't in fact met in getting - or don't
accede a acquaintance - a page is a bigger way to do that.
Facebook is bright if you affair a acquaintance appeal that you in fact
charge to apperceive the person. How abounding humans will never ability
out to you back they ability not accept met you or they ability not in
fact feel like you are a acquaintance - even in the amusing media
faculty of the word?
3. How abundant announcement about your business are you planning to do?
Over the years, I accept announced with a amount of humans who accept
in fact had their claimed accounts shut down by Facebook because they
were application it to advance a business. The "Facebook slap" or
abeyance seems to action added if the business getting answer is a brick
and adhesive business.
I anticipate that the curve becloud for consultants, speakers, attorneys
and others who are in the "thought business." It seems that Facebook is
abundant added allowing with that blazon of promotion, apprenticeship
and sharing. However, as the old Donny and Marie song acclimated to
admonish us, you charge to be "A Little Bit Country, A Little Bit Rock
and Roll."
4. Do you wish to be able to adapt and actualize a mini-website?
Facebook apps for Pages accept become so adjustable and able that you
can actualize mini-websites aural Facebook - not so for claimed
profiles. You can add custom landing pages (Welcome) with videos, email
optin boxes, blog feeds and more.
5. Do you absolutely wish to mix business and personal? For a lot of
people, it is acceptable to accumulate these separate. Claimed accompany
don't consistently wish to apprehend about your business and carnality
versa. Anticipate of your Claimed Profile as your Home and your Page as
your Office. You wouldn't column pictures of your vacation all over your
office. Similarly, a lot of humans don't accept their business
affidavit advance out all over the house. Separation can be a acceptable
thing.
These aboriginal few questions ability advance you to think, YES!, I
wish a Facebook Page. However, actuality is the key catechism you accept
to ask above-mentioned to ablution one.
How abundant time and activity are you accommodating to put into a
Facebook Page? A Facebook Page takes a lot of plan to get alternation
and engagement. Because of the way the Facebook "Edgerank" algorithm
works, humans generally don't see any posts you do from your Page. You
can usually get abundant added alternation on your Claimed Profile.
Many humans about carelessness their Pages afterwards spending a lot of
time and accomplishment to get them set up. One advantage is to appoint
anyone who will consistently column your agreeable to your Page so that
you accept a constant presence. Then, all you accept to do is to
appointment the page generally and collaborate with the humans who
animadversion on your posts.
My advocacy for a lot of business owners: Yes, you DO charge a Business
Page. Even if all you do is set it up and accomplish a column that says,
"I achievement this page provides some important advice about my
business. I absorb a lot of of my Facebook time on my Claimed Profile.
Please forward me a bulletin there at (URL for Facebook User Name)."
Another important accommodation to accede if switching to a page is
whether you should artlessly catechumen your Claimed Profile to a
business Page. Facebook now allows you to do this. Be forewarned that it
is not for the aside of heart. There are several austere issues that
accept to be advised afore you do this. Check the Facebook Advice area
for added advice on this.
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